Thursday, July 19, 2007

Simplify your Database

A previous company I worked for used to rely heavily on telemarketing services to market their products. My boss found that it was one of the best ways to reach our clients and to get more business from them. Part of our jobs was to compile huge and long mailing lists in Microsoft Excel of our clients which could be a rather arduous task and sometimes our spreadsheets would run into the hundreds which made retrieving data quite confusing. Not only that, it took some time to train new colleagues who came in and there was always a chance of error in updating names, addresses or personal details.

Thank goodness help came in the form of a ground breaking Mailing List database created by Martin Worldwide. They are one of the largest and most successful mailing list providers in the US and even service Fortune 1000 clients. Currently, they have compiled a database of over 290 million customers over 13 million US business and will guarantee their data integrity in writing. I must say that our work definitely got much easier with the introduction of Martin Worldwide!

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