A good friend of mine recently started running her own direct marketing company selling health supplements and baby stuff. She was having some trouble getting it off the ground initially as she wasn’t sure how to reach out to her potential customers. However, when I called her recently, a few months later, she told me that business was slowly but surely trickling in, thanks to a great Lists Company she engaged. The company has a multi-dimensional database built from over 100 demographic and psychographic sections which have been compiled over decades. From their database, they customized mailing, telemarketing and fax lists for my friend’s company for a reasonable fee. She was amazed to find that many of the customers on the lists responded positively to her cold calls and were interested to try her products. Needless to say, she’s very happy with it and the way it’s helping her business.